How do you market a real estate?
- Be social through big social media platforms.
- Share attractive photos of your properties.
- Create a virtual tour of your properties.
- Keep your line open 24/7.
- Collect positive feedback for your business.
Anyone in real estate today could attest to the growing competition in between every company, whether it be condos for sale in McKinley Hill or in Manila. A condo is a necessity to every person who aims to live in convenience, comfort, and safety. However, making that sale can be a tough road to tackle. This is why it is important to explore every marketing medium in order to find what works best for you. Selling a home is a big challenge, but with the right marketing strategy and hard work you should be earning your commission in no time!
One way to attract potential customers is to build your brand on social media. Analyze the target buyer’s journey and behavior. This way, you’ll know where and how to establish a brand image that will be well-received by the right crowd. Most consumers nowadays can be found on Facebook, Instagram, Twitter, Google+, and Pinterest, among others – hence, it’s good to create your channel on these platforms. It will be easier for consumers to find you, inquire, and check your properties especially if you have all the information provided on your channel. It would also be helpful to use hashtags to further connect with your target consumers, most notably in Instagram and Twitter.
Share attractive photos of your properties
Photographs are an important element in real estate marketing. This should come as no surprise as aesthetics definitely plays a huge role in peaking interest, especially when buying a condo for sale in McKinley Hill or anywhere in the Metro. Even if the property is top notch, bad quality pictures could hurt more than they help.
You can take the pictures yourself considering you have a good camera. Alternatively, you can hire a real estate photographer with an eye for capturing striking photos that will help draw in your target consumers.
Create a virtual tour of your properties.
As previously mentioned, clients looking to buy a condo in Manila would want to perform an ocular. Seeing great photos and going on a virtual tour of the property is the next best thing prior to visiting the location. A virtual tour will provide them a preview of the location and the rooms included in the package. This will also help them get an idea of the look and feel of the property which, again, builds interest.
Keep your line open 24/7
So potential buyers have started trying to contact you thanks to the amazing pictures you posted online. Great! How come the property still hasn’t been sold?
Often times, realtors or owners of real estate properties are unable to sell a unit due to communication gap. It’s crucial to stay available most of the time, as it’s the most effective way to keep up with the business. The quicker you respond to a client’s inquiry, the better the chances you have of making the sale.
Collect positive feedback
Negative feedback is sometimes inevitable – it’s just part of life. Focus on generating positive reviews rather than dwelling on the negative. How? You can do this by not being pushy, providing accurate and helpful information to clients, and making sure to always treat them with nothing but respect. Not only will you gain positive feedback, but also recommendations for upping your game in the real estate market. Nothing beats the power of word-of-mouth in marketing regardless of the field.
Marketing a real estate should not be a pain point of the business. With the right strategy, will and determination to keep up with your clients, and enthusiasm on providing them accurate and sufficient information of your property, you’ll definitely get them to sign a deal in no time!